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Vogue Tavern closes in downtown Chula Vista after seven years

The European-style beer hall on Third Avenue, home to South Bay Liverpool FC supporters, has closed, according to a message on its website.

Chula Vista, San Diego

The Vogue Tavern, a beer hall at 230 Third Ave. in downtown Chula Vista, has closed after seven years. A farewell on the tavern's website thanks regulars, neighbors and staff for making it home.

SanDiegoVille reported the closure Oct. 7 and did not give an exact closing date. The tavern opened in 2019 as a European-style beer hall and served as a gathering spot for Liverpool FC supporters in the South Bay.

Co-founder Alan Cassell told SanDiegoVille the restaurant business model is broken and cited rising operating costs. The website message does not give a reason.

How this story was made: drafted with AI assistance, then checked line by line against the sources below by a San Diego Insight editor before publishing. Our standards.

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